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Tom Peters (1942- ) is known for his excellence theories of the 1970s and as a motivational speaker. An American writer on business management practices, he is best-known for In Search of Excellence (co-authored with Robert H. Waterman, Jr.).
In A Passion for Excellence, Nancy Austin and Peters define coaching as “face-to-face leadership that pulls together people with diverse backgrounds, talents, experiences, and interests; encourages them to step up to responsibility and continued achievement, and treats them as full-scale partners and contributors.” They also describe coaching as “the process used by managers to empower individual employees to put forth their best efforts, that is, to reach the limits of their abilities.”
Frederic Hudson, co-founder of The Hudson Institute of Santa Barbara, also recognized Peters, among others, for articulating a new approach to career planning. Rafael Echevarria, co-founder of Newfield Network, asserted that “Tom Peters reiterated that listening is perhaps the most important skill of today’s manager . . . he who knows how to listen is able to trace paths of learning.”
What have you learned from Tom Peters?
Vikki G. Brock, Ph.D., EMBA, MCC
Director, History & Archives Division

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