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1994 Book – Developing Managers As Coaches

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Published as a Trainer’s Guide by McGraw-Hill Book Company, this book by Frank S. Salisbury combines coaching strategies from the athletic world with managerial approaches to motivation.

This book cites a definition of coaching that was created by The Manpower Services Comission in 1981. It states coaching is “systematically increasing the ability and experience of the trainee by giving him or her planned tasks coupled with continuous appraisal advice and counseling by the trainee’s supervisor.”

To Salisbury the above definition sounded like training, so he coined his own, defining coaching as “the release of latent talent and skills, previously untapped by training, through a process of self-awareness initiated by the coach.” Now this is closer to coaching as we define it today.

Once again, the attributes and skills required by a coach are described. They are:

  • Caring Skills
  • Observation Skills
  • Questioning Skills
  • Supportive Skills
  • Listening Skills
  • Verbal Skills
  • Non-verbal Skills
  • Counseling Ability
  • Patience
  • Awareness

A clear coaching process and series of questions applicable to each stage is include in this guide. Furthermore, some of the recommended reading includes The Inner Game of Tennis by Tim Galwey; Coaching for Performance by John Whitmore; Unlimited Power by Anthony Robbins; and Psycho-cybernetics by Maxwell Maltz.

Who has thoughts on what this book presents as coaching?

Vikki Brock, Ph.D., MCC
Director, History and Archive Division
The Coaching Commons

About the Author

Dr. Vikki Brock, MCC, is Team Lead for the one-of-a-kind Virtual Museum of Coaching here at The Coaching Commons. Based on interviews about the evolution of coaching with over 175 coaching 'influencers' she also contributes mightily to our Coaching Hall of Fame. Though some may consider 'The History of Coaching' a dry topic, Vikki believes 'the roots determine the fruits' and promises the museum won't be a stuffy place. Vikki is also the only executive and leadership coach we know who supports clients from a 50 foot sailboat named Cuidado, moored in Ventura, California next to the Channel Islands National Park.

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