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Have you taken the plunge? A few coaches have suspended their discomfort, picked up a camera and started using the techniques offered in the first two parts of our Online Video series. (You can find the entire series in our video section)
But what about a fancy camera? Do you need lights? Maybe a good microphone and some expensive video editing software to give it the professional polish you pride yourself on? Don’t you need to ensure everything’s done just right to make sure your video serves you in the best possible way?
No. Not hardly. While online video has exploded and more and more people are spending more and more time watching clips and videos on their computers, it’s the content–not the camera–that draws them to click and keep watching. For a coach starting out making a first video, the time spent focusing on equipment should be minimal: the crucial part of the equation is getting YOU right. The exercises in the first two parts of the video series deal with how you can maximize yourself in front of the lens. What kind of camera that lens is attached to–and the lens itself, for that matter–are just not important at this point.
Getting your on camera style, confidence, and comfort–that’s what matters.
But don’t do the exercises to work on the above and then put off making that first video because you want to “gear up” with a better camera and a host of gizmos and gadgets (and there are endless ways you can invest in this stuff). Instead, keep plowing forward, keep experimenting in front of the camera–you can’t help but get better–and when you get to a point where you like what you’re doing, go for it. You’ll grab an audience with YOU, not your high priced camera (as nice as they are to use).
Are you working with our video series? Let us know how it’s going–and what you’d like to learn in future videos.
CoachReporter: Online Video Part 3 from Mark Joyella on Vimeo.
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