For Coaches: Create Your Online Video, Part 4

Coach Dian Reid has built her business around the idea of living an authentic life. “When you live in your authenticity, you don’t ignore your fears, you don’t sidestep them, you don’t cover them up; you work through those fears,” she writes. “In your authenticity, you honor your fears and feel them out. You test the truth of those fears, and move forward from that space of truth. It’s not always easy, and that’s where I come in.”

Reid works with gay, lesbian, bisexual and transgender clients–many of whom are preparing to come out to friends and family. In her work, she focuses on helping clients find that “authentic you.”

As one of the coaches participating in our online video series, Coach Dian got in front of a camera and talked about herself: where she finds her passion, and how she brings it into her coaching. As she encourages clients to explore, she’s willing to do the same–agreeing to share her video as a work in progress.

By getting right at her own authenticity and passion in a video that’s well under one minute in length, Reid explains what she’s about and leaves it there. The video, with Reid in white against a subtle white backdrop, leaves the viewer with no distractions. The result is a video that draws the viewer in and leaves them wanting to know more:

A black backdrop can be dramatic–but so can white. While it can be risky to wear white against a white backdrop, Coach Dian has used the white on white to maximum effect in her finished product, which is now posted on her coaching website. As you’ll see, the video takes on almost a black and white look with just the most subtle hint of color–a very nice effect that is a perfect example of making the most out of a simple “set.” Instead of working to clean up your desk and fuss over the plants, the simplicity of basic black or vivid white gives your video a clean, professional look.

Here’s Coach Dian’s finished product:

How are you doing with making your video? Have you run into any problems you’d like help with? Are you ready to share your stuff?