Invitation to Participate in UK Survey on Selection of Executive Coaches

Executive coaches with the following background are invited to join a timely survey on selection of executive coaches in the UK:
-experienced in executive coaching at senior levels
-spend at least 1/3 of your working time coaching individuals at senior levels
-based, or work mainly in, the UK
-work at senior levels in large organisations, including government bodies

In order to understand significant changes in the selection of executive coaches, this survey is being conducted among executive coaches who work primarily with organizations and their executives based in the UK. 

A parallel survey will run for buyers of executive coaching services based in large global organizations and government bodies.   The survey may be run in other markets in the future. 

Historically most executive coaching services have been purchased on the basis of recommendations, referrals or Face to Face interviews.

That’s changing fast in the UK; now there are several ways in which organisations select external executive coaches. Approaches used by organizations in the UK  are already influencing practices and views on coach selection in other markets.

This survey is designed to understand:
-what buyers of coaching services and experienced executive coaches think of these changes and trends;
-if there are similar or different views among buyers and coaches; and
-the needs and expectations both buyers and coaches have of the coach selection process.

By participating in this survey, you will help create a broader view of the executive coaching market from both buyer and coach perspectives and contribute to a growing knowledge base.

You will also receive a copy of the survey report.

As an executive coach, you will be better informed through this report about market practices in executive coach selection. The questionnaire and report will also prompt you to think about the types of selection processes you participate in and how you want to present your approach to executive coaching in these processes. 

David Backinsell and Carol Braddick, two independent UK-based executive coaches, are sponsors of the survey.

To participate in the coach survey, please go here: http://www.surveymonkey.com/s/coach-selection-coach

The survey closes on 9th April 2010; a survey report will be published in July and copies will be available free of charge to all respondents. All respondent data will be treated in strictest confidence. 

 If you have any questions about the survey, please contact the sponsors:
survey@carolbraddick.com
survey@dbackinsell.com