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Listen to the recording:
Tuesday, July 28th
Time: 2:00 – 3:00pm Eastern Time
Guest: C.J. Hayden, MCC, CPCC
Host: The Coaching Commons
Topic: Finding the Goodness in Business
Imagine a world where business is a force for good. Perhaps more than you think, this is the world we live in right now. All around you, visionary entrepreneurs are launching enterprises that serve a triple bottom line — contributing to people and to the planet, not just to profit. The era of the conscious business has arrived. Are you a part of it?
Did you know…
* Estimates suggest the social entrepreneurship sector employs around 40 million people globally, with 200 million more as volunteers
* 72% of U.S. consumers consider the social responsibility of a business when deciding whether to buy its products and services
* Companies with the best social responsibility ratings consistently out perform others in their class by a ratio of 9 to 1
* Small businesses like yours give more to charity and donate more volunteer hours than their corporate counterparts
In this conversation, we’ll be discussing questions like these:
- Is conscious business just a tiny corner of the liberal, progressive world, or is it a growing, worldwide movement?
- Can a coach be socially responsible, give back to his/her community, protect the environment, and still earn a good living?
- Do your clients care whether you’re socially responsible?
- What about the social responsibility of your business clients?
- Can they – small businesses and corporations alike – afford to be socially responsible?
- Why should they bother? And why should you care if they are?
About C.J.:
You may know C.J. Hayden best from her book and coaching program Get Clients Now!, but C.J.’s private coaching clients are social entrepreneurs, activists, and community leaders. Since 1992, she’s been helping conscious citizens build business ventures to effect social change.
C.J. is the author of three books and over 300 articles on marketing, entrepreneurship, and social action. She has published and taught in more places than she can keep track of, including Choice, Principled Profit, John F. Kennedy University, Mills College, and The Coaches Training Institute. C.J. was a founding director of the first international nonprofit association for coaches, which later merged with the ICF. She currently serves on the leadership teams of the Send Girls to School Project, Social Enterprise Alliance San Francisco chapter, and Global Initiative to Advance Entrepreneurship.
Find out more about C.J. at www.cjhayden.com
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There are 2 Responses so far...
Is this comment thread where any followup conversation from the call would take place? If not, would you post the link here?
Thank you. I found the call very helpful.
Thank you, C.J. and all. The statistics you shared at the beginning of the call were particularly encouraging to me as I begin the search for businesses interested in hiring me to train their employees about how to make a difference in the world.
I’ll be sure to check out the resources mentioned on the call and would be happy to post them here if anybody didn’t catch them and wants the list.
I also wanted to say, so I’m not misleading anyone, that while the whistleblower I hired did have a criminal record, he did not serve time in prison. Though I would have hired him even if he had. If any of you coaches were inspired by the idea of helping whistleblowers, hiring them isn’t the only option. Donating coaching services to help them find work after blowing the whistle would also be welcomed by many. There are whistleblower organizations that could help you find people who could really benefit from your services. Here’s one place you could start: http://www.nswbc.org/
Thanks again for the great info and the companionship.