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Setting Your Prices When Your Clients May Be Struggling

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Should you post a pricelist? Or negotiate price with your coaching clients?

Should you consider dropping your prices to help clients who may be struggling? Or stand firm?

Master Certified Coach Molly Gordon hears these questions from coaches and clients who find financial discussions to be among the most difficult parts of their work–especially when so many people are out of work, or fearful.

Gordon urges coaches to be clear and consistent, and to take a serious look not just at the urge to underprice, but also at the pressure some coaches feel to charge the most “premium” prices in the marketplace.

Listen to the podcast here:

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To learn more about Molly Gordon and read some of her discussions on setting prices for coaching here.

About the Author

Mark Joyella is an Emmy-winning television news reporter and anchor who has worked at television stations in Colorado, Georgia, Florida and New York. A firm believer in the power of coaching, Mark has been on both sides of the coaching equation, as a client, and as a coach, helping aspiring journalists excel in writing, reporting and storytelling. Mark lives in Connecticut with his wife and daughter. Follow Mark on Twitter at http://www.twitter.com/coachreporter.

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