Coaching – What was happening in the 1930s?

By Vikki Brock

Coaching in business in the 1930s was internal coaching with managers or supervisors acting as coaches to their staff. Tony Grant (2004) discovered the first paper in English about coaching which was written by Gorby in 1937.

Gorby described how older employees coached newer employees in reducing waste in order to increase profit and maximize employee business as part of a profit sharing program. In an article the following year, Bigelow discussed coaching by sales managers as a means of improving sales training.

Today managers and supervisors are being trained to use coaching skills in the performance of their jobs. In fact, some companies even call their supervisors ‘coaches’. As in the 1930s, sales departments today benefit from coaching and coach training.

What was happening in life and personal coaching during the 1930s?

About the Author

Dr. Vikki Brock, MCC, is Team Lead for the one-of-a-kind Virtual Museum of Coaching here at The Coaching Commons. Based on interviews about the evolution of coaching with over 175 coaching 'influencers' she also contributes mightily to our Coaching Hall of Fame. Though some may consider 'The History of Coaching' a dry topic, Vikki believes 'the roots determine the fruits' and promises the museum won't be a stuffy place. Vikki is also the only executive and leadership coach we know who supports clients from a 50 foot sailboat named Cuidado, moored in Ventura, California next to the Channel Islands National Park.

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There Are 3 Responses So Far. »

  1. Hi Leonardo,

    Thanks for your comment (in English and Spanish). The 1960s group in New York also spawned a similar group in Canada. In 1965, Rosenberg and Atkins from New York developed a Life Skills Program that was free to inner city kids. In the late ’60s, the Canadian Federal government in partnership with the Saskatchewan government invited Rosenberg and Atkins to come and share their program. The Canadians ended up using the term ‘life skills’ when they funded the development of the New Start Life Skills program. The Life Skills Coach Training was first offered in 1971 in Charlottetown, Canada for disadvantaged career seekers.

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  3. [...] in the 1930s? Publicado el Marzo 17, 2008 por Leonardo Esteban Ravier Comentario a ‚Äö√Ñ√∫Coaching – What was happening in the 1930s?‚Äö√Ñ√π, de Vikki Brock, MCC The Coaching [...]

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  5. Very interesting.

    According to Perry Zeus & Suzanne Skiffington (”The Coaching at Work Toolkit”), the life or personal coaching began as an educational program for disadvantaged individuals in New York in the 1960’s.

    Is coaching in business environments prior to Life coaching?

    An interesting fact is that on the second page of the paper “Workplace, Excecutive and Life Coaching: An Annoted Bibliography from the Behavioural Science Literature” by Anthony M Grant, we can see that in the years 79, 80 is when it really seems to expand the use the word “coaching” (both articles, dissertations and empirical studies).

    Get the papers here: http://www.psych.usyd.edu.au/coach/Annotated_Bio_Coaching_NOV_2003.pdf
    Http://www.psych.usyd.edu.au/coach/ICF-USA-Research_Keynote_AMGrant_NOV_2003.pdf

    What actually could indicate that life coaching and business or corporate coaching were fed mutually one on the other.

    ————————

    Respuesta en Español:

    Muy interesante.

    Seg‚àö‚à´n Perry Zeus & Suzanne Skiffington (”The Coaching at Work Toolkit”), el coaching personal empez‚àö‚â• siendo un programa educativo para individuos desventajados en Nueva York, en la d‚àö¬©cada de 1960.

    ¬øEs el coaching en entornos empresariales anterior al Life coaching?

    Un dato interesante, es que en la segunda p‚àö¬∞gina del paper “Workplace, Excecutive and Life Coaching: An Annoted Bibliography from the Behavioural Science Literature” de Anthony M Grant, podemos comprobar que en los a‚àö¬±os 79, 80 es cuando realmente parece expandirse el uso de la palabra “coaching” (tanto en los art‚àö‚â†culos, disertaciones y estudios emp‚àö‚â†ricos).

    Bájate los papers aquí: http://www.psych.usyd.edu.au/coach/Annotated_Bio_Coaching_NOV_2003.pdf
    http://www.psych.usyd.edu.au/coach/ICF-USA-Research_Keynote_AMGrant_NOV_2003.pdf

    Lo que podría indicar que efectivamente el coaching personal y empresarial se retroalimentaron mutuamente.

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