December 9, 2009 – BeliefNet.Com – USA
One of the greatest obstacles I see with clients is that people have trouble valuing themselves highly. Somewhere along the line, they took on a belief that they aren’t worth much.
A friend of mine is an artist, and she’s really struggling with this. She feels discomfort charging people for what she loves doing anyway. I told her, “My hairstylist,doctor and realtor love what they do. But I expect to pay them, just like I would expect to pay you for one of the beautiful glass pieces you create.” The fact is people feel “icky” getting something for nothing.
I know a man who is a wedding photographer. He decided when he launched his career that he would be “the” photographer for high-end weddings in his area. He averages $80,000 per wedding – more than four times what most people pay for their entire wedding! Now, does he have to deliver, so to speak, to charge that much? Well, yes, he has to be a very good photographer. But is he 20 times better than people charging $4,000? No way. People are willing to pay him $80,000 because he told them he is worth $80,000.
A few years ago, three friends were supposed to come and stay with me for the weekend. In preparing for the visit, I realized I only had one set of guest towels. So I went out and bought two more sets. Something came up at the last minute, and they weren’t able to make it.
The following Monday, I was telling my friend about it. I said, “I guess I’ll just return the towels since I don’t need them anymore.” She said, “What do you usually dry yourself with?” Read Story.

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