November 19, 2009 – Comox Valley Record – Vancouver, Canada
Local professionals are starting to discover what the world’s top executives already know — they can achieve their goals faster, raise their profits higher and take their careers further through executive coaching.
It wasn’t long ago that hiring a coach to improve business performance was regarded as a sign of failure; if you needed a coach, you must be in some sort of trouble. Today, however, executive coaching is a billion dollar industry, and corporations are increasingly making routine coaching a core component of executive development.
“Large corporations have realized working with an executive coach is one of the simplest ways to improve productivity from their key personnel and achieve their organizational goals,” said Lori Hurst, a certified executive coach based in the Comox Valley. “IBM had more than 60 coaches on staff as far back as 2005, and they’re not a company known for throwing away their money.”
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Fun to see an article from my geographic area! Just for the record, the Comox Valley Record is not located in Vancouver, it is located in the small town of Comox on Vancouver Island