December 4, 2009 – Forbes – USA
It seems like everyone is peddling advice. Now to cut wheat from chaff.
What is a business coach, anyway?
I get that question all the time, and honestly, the answer is pretty squishy. In today’s “helper” economy (as Warren Buffet snidely coined it), a coach can play the role of consultant, shrink, drill instructor, sounding board–whatever “help” managers, executives and entrepreneurs need to boost their performance, or just get through the night.
There are no easily comparable data sets. There is no coaching regulatory body. Like I said: squishy.
So how to tell if a coach is right for you? Start with what, specifically, you think you need. Read story.
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