March 10, 2010 – The Huffington Post – New York, NY, US
I’ve been a Personal Branding coach for a large part of my working life – I’ve had the privilege of working with a group of men and women who in many ways have been my teachers. When I began my retail fashion business in the late 70s, the branding aspect of my business focused on what I now describe as Outer Branding. Outer Branding includes attire, grooming, our physicality and the way we communicate verbally.
I’ve been fascinated by the different ways people communicate with each other for as long as I can remember. And over my many years in the worlds of fashion and retail, my attention shifted from Outer Branding to what I now describe as Inner Branding. Your Inner Brand includes your attitude, values, your behaviours, self esteem and your level of confidence. It also represents the different ways you communicate without words.
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