November 13, 2009 – Investors Business Daily – New York, NY, US
Want to market yourself memorably? Apply the personal touch — and a little creativity.
Whether you’re a salesperson, travel agent or investment adviser, marketing is about getting noticed.
The personal touch helps you sell yourself in ways other methods don’t, says marketing trainer Mary Cronin, co-author of “The Sales Coach.”
In addition to standard forms of marketing — advertising, direct mail, public relations — she suggests a few ways to get personal that you might not have tried.
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