September 7, 2010 – Theo Etzel – Naples Daily News – Naples, FL, US
For the past 10 years, I have had a business coach. She meets with me regularly to discuss anything on my agenda and brings up observations about me as a leader and business manager. She provides honest feedback, acts as a sounding board and counselor, provides an outside perspective on my business and helps me to see the forest for the trees.
Why do I do this?
First, I want to avoid tunnel vision, which is a disease that leaders can easily catch from being a part of the day-to-day operations of any business. A well-rounded business coach offers a broad perspective, helping leaders see issues (both opportunities and threats) from a different perspective. Working with my business coach has helped effectively build the Conditioned Air team, as well as develop the programs that sustain our business in Southwest Florida.
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