November 8, 2009 – NorthJersey.com – USA

In the 20 years since Rocco Santorufo opened his performing arts school, Broadway Bound Dance Center Inc. in Dumont, his career has evolved from dancer to teacher to a growth-oriented business owner.
He’s thinking like an entrepreneur and channeling his creativity to marketing, advertising and incentives because of his involvement with a Canadian business coaching organization that focuses on dance school owners.

“My goal this year is to not just work in my business, but on my business,” he said.

Because of the coaching, he said, he’s “much more confident with how to work on” his business.  Read more.