July 14, 2009 – Personnel Today – Surrey, UK
Business and executive coaching has to prove its value to employers, particularly in hard times. Maurice Duffy, managing partner and chief executive of management consultancy Blackswan, spells out what coaching must do to make itself relevant to current and future business needs.
Coaching has become a fad in many businesses, with little consideration given to organisational outcomes and little measurement of how it affects future business needs. Too often it is implemented to address specific personal development needs, and becomes a ‘soft’ patchy interaction that meanders for months, making the coach money and the individual happy, but producing little or no organisational benefit.
We need to get tough on coaching. We need to kick into touch many of the traditional cosy one-to-one secretive sessions and apply rigorous, metric-driven platforms, with appropriate coaching solutions, that are anchored in business reality.
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