September 8, 2010 – Steve O’Hear – Tech Crunch – San Francisco, CA, US
Jesper Buch who co-founded Just-Eat, the European company that took fast food online, has launched his latest venture: Mentaline, a platform for therapists, life coaches and psychologists to deliver services to clients.
Ambitiously, it’s not a marketplace in which sessions eventually take place offline but instead the whole thing operates on the Web. Users browse the site by specialism to identify the right therapist and then book and pay for an online consultation which is delivered via webcam. In addition, the system scales so that sessions can be delivered to groups of people or couples, and a separate section of the site is tailored to ‘Masterclasses’ or life coaching-style lectures.
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There are now dozens of these sites that attempt to connect clients with counsellors, therapists or coaches. The majority have nifty navigation and slick looking faces, but they still don’t equal the value provided by The Coach Connection (TCC).
We haven’t included Mentaline in our research on sites that purport to bring together coaches and clients and it may be time to update our research study to rate some of these recently created sites. However, it’s pretty likely that the conclusions we came to in 2007 will hold up against these new sites: The TCC is the only one that thoroughly screens coaches, discusses with each potential client their needs and goals, and then provides an opportunity for the client to contact the qualified coaches.