March 12, 2010 – The Drum – Glasgow, Scotland
A creative director from Bristol based Mason Zimbler, part of the Harte-Hanks group is to present a new outlook on business planning at the South by Southwest (SXSW) Interactive Festival.
On Saturday, David Sloy, creative director at Mason Zimbler and Ian Sanders, an author, business coach and marketer will launch their concept in a “Big Conversation” panel session at the festival.
The theory, called “Unplan your Business,” acknowledges the unpredictable nature of business today, and advocates agility and action over unnecessary research and planning.
Sloly explained, “We aren’t repositioning Harte-Hanks strategy here. This idea reflects the strategic thinking of all smart businesses from start-ups to established companies such as Google and Red Hat. These businesses are adaptable and flexible, with people making decisions without hesitation.”
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